Traditional herbal medicine dispensing Earnings Outside Java
h090304_01_navJAMU is identical with the ingredients and traditions of Java. However, it does not mean other areas do not have similar ingredients. Kalimantan and Madura, for example, also has its own herbal concoction. Medicinal products both this region and even have penetrated the market in Java and Sumatra. In Kalimantan, Said Hasan Mahdan Gading Sari producing herbal brands. He inherited the habit of making his parents who pursue traditional ingredients since 1954 earlier. Jamu Sari Ivory seal, said Said, made from natural ingredients free from chemicals. There are at least 9 types of herbal concoction Said. There's that he sold in powder and capsule form. Among herbal kind king, queen, sekar betel, pegs the earth, remurat and stiff. Lower-middle market segment. Jamu Sari Gading for men wearing peg earth materials, plants typical of the forest in Borneo. Its function is to increase stamina. While herbal medicine for women contains a blend of leaves barito dignity that exist only in Borneo. Every month Said produces around 600 to 1000 cardboard cartons herbs. A carton comprising 100 boxes of herbs. The price is Rp 6,000, Rp 12,000 per box for the type of powder, and? Rp 8,500 to Rp 30,000 per box for herbal capsules. Besides in Kalimantan, Said also marketed herbal medicine consists to Pekanbaru, Medan, Batam, East Java, Central Java and West Java. As for exports, Said still do so informally through migrant workers or pilgrims. "Demand is still there, and our production capacity is also possible. But the bureaucracy is complicated," says Said. Within a month, on average Said could sell 750 cartons or 7500 boxes of herbs. Assuming the cheapest selling price of Rp 6,000 per box only, Gading Sari turnover reached USD 45 million a month. "Margin below 30% of sales," said Said without mentioning exact figure. Unfortunately, although the more popular herbs in the ground water, instead of pure herbal medicine market down 30% compared to last year. Cause, economic hardship makes people's purchasing power declined. Other triggers, the emergence of herbal products that promise instant results. "They mostly do not know it contained drugs," added Said. According to Said, the sale of herbal medicine may continue to fall if production is not discontinued herbal medicine intervention. To deal with that situation, would enlarge production Said type caplets up to 70% of total production. Manufacturers of traditional herbal medicine other than Bangkalan Madura, is Ganef Sobirin, Golden Umbrella brand owners Siti Fatma. Golden Umbrella inherit Ganef concoction since 1960. His trademark, holding the grip herbal ancestors with the material in the form of grain krono Jiwo, and did not use chemical substances. Ganef produces 11 kinds of herbs for healthy men and women. Within a month he could produce 600-800 bottles of herbal medicine. The price is Rp 40,000 to Rp 80,000 per bottle. Besides in Bangkalan, Ganef winder also marketed to Jakarta, Riau, Kalimantan, and Sulawesi. Within a month he could sell about 500 bottles, with a turnover of USD 20 million-USD 40 million. Ganef admitted pocketing about 30% margin. "Demand for products I still normal, maybe not as severe as that experienced by other herbal medicine manufacturers," said the man was 46 years. In fact, Ganef plans to increase production to 8,000 bottles. "I would add workers and equipment," he said.

Jamu Nature Spa at Alam KulKul Hotel Jl. Pantai Kuta, Legian, PO. Box 3097 Denpasar 80030, Bali - Indonesia

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AlamKulKul - a four star Boutique Resort has just been re-launched following ten months of extensive renovation and refurbishment. A major part of the renovation included creating facilities for families such as a new kids pool, child day care center, large family rooms. These rooms measures a spacious 45 m2, and incorporates the original balcony area thus creating the extra space. To provide for some privacy the twin beds are separated from the king size bed by a hand-woven, curtain divider. AlamKulKul located in the heart of the shopping, dinning and entertainment center of Kuta / Legian, now markets itself as a family boutique resort for a niche market.

SPA

Jamu is the Indonesian name for generic, natural healing treatments used both internally as tonics or externally as beauty and healing treatments.

All our treatments are made fresh daily in our cosmetic kitchen using pure flowers, leaves, spices and herbs.

At Jamu Spas, we offer authentic health and beauty treatments from the islands of Bali and Java, using only the finest ingredients freshly-prepared according to the age-old tradition of Jamu.

JAMU (TRADITIONAL HERBAL MEDICINE)
and
TRADITIONAL COSMETICS

JAMU

'Back to nature' is not merely a slogan in Java and Indonesia. The visible proof is the use of traditional herbal medicine of various type of 'medical plants', either from the leaves, the fruits, the roots, the flowers or the barks, etc.

These herbal medicine had been used since the ancient time up to now, it is largely consumed by people of different level; lower, middle and upper, in the villages and in the big cities.

The study of jamu had been conducted by Rumphius, a botanist as early as the year 1775 AD by publishing a book 'Herbaria Amboinesis'. A scientific research for jamu by the research center of herbal medicine in Bogor Botanical Garden, resulting a publication of a book 'Medical Book for Children and Adults', composed by E. Van Bent.

The first seminar about jamu has been held in Solo in 1940, followed by a Formation of Indonesia's Jamu Committee in 1944. In the 1966, a seminar on jamu was held again. In 1981, a book by title of 'The use of Medical Plants' was established to support the jamu industry in the country.

The method of using the jamu remains the same as the ancestors did. Some are consumed by drinking it and some are for outside application.

At present one could buy easily ready made jamu packed modernly in the form of powder, pills, capsules, drinking liquid and ointments. Of course there are still jamu shops, which sell only ingredients or prepare the jamu on spot as required by buyers. Some women are roaming the street to sell jamu, is a common view across the country.

The traditional methods of making jamu such as by boiling the prepared herbal ingredients (jamu godok) still prevail in Javanese society. The popular traditional tools of making jamu are still available in many Javanese houses such as; Lumpang (small iron Mortar), pipisan, parut (grater), kuali (clay pot), etc.

What kind of disease could jamu cure?
The reply is almost every disease, jamu could cure. There are various kinds of jamu to combat different kind of illness. In Principle there are two types of jamu; the first is jamu to maintain physical fitness and health, the locally popular are Galian Singset (to keep women body fit and slim) and Sehat Lelaki (to keep men body healthy). The second is jamu to cure various kinds of illness. Except the above, there are special jamu created with the purpose to maintain a loving family harmony. The popular products among other are Sari Rapet, which makes a women sexual organ in a good condition, as for the man the matched product is jamu Kuat Lekaki (strong man). The Javanese are also taking a great care to pregnant women during pre and postnatal period by producing the related jamu. There are also jamu for the babies.

The Herbs for Jamu
There are hundreds of herbs for jamu prescriptions, among other are:

Spices
Ginger (Zingiber Officinale)
Lempuyang (Zingiber Oronaticum)
Temu Lawak/ Wild Ginger (Curcuma Cautkeridza)
Kunyit/ Tumeric (Curcuma Domestica)
Kencur/ Greater Galingale (Kaemferi Galanga)
Lengkuas/ Ginger Plant (Elpina Galanga)
Bengle (Zingiber Bevifalium)

Leaves
Secang (Caesalpinia Sappan Hinn)
Sambang Dara (Rexco Ecaria Bicolar Hassk)
Brotowali (Tiospora Rumpii Boerl)
Adas (Foeniculum Vulgare Mill)

Fruits
Jeruk Nipis/ Calamondin (Citrae Aurantifalia Sivingle)
Ceplukan (Physalic Angulata Him)
Nyamplung (Calophylum Inaphyllu)

Barks
Kayu Manis/ Cinamon (Gijeyzahyza Glabra)

Flowers
Melati/ Yasmin (Jataninum Sunbac Ait)
Rumput Alang-alang (Gramineae)

It is worth to note that some jamu factories in Java are exporting its products. Besides the export of ready made jamu, 25 kinds of herbal plants and ingredients are also in the list of export to Europe, Australia, USA, Japan, etc.

No Side Effects
The people like to consume jamu due to :

• Availability in many places
• Comparatively cheap price
• No side effects

Indonesian Herbalism: Jamu

Article by Jennifer Kimball, ©2007. Reprinted with perm ission of the author.

Jamu is part of an Indonesian integrated system of inner and outer health and beauty, originating in and practiced primarily on the island of Java (Beers, 7). Jamu is most recognizable as a drink but can also be given in pill form. Jamu was traditionally made from raw materials in the home or bought from a jamu gendong (a woman selling pre-made jamu on the streets). These are both still done, but an expanding herbal medicine and cosmetics industry in Indonesia is now producing large-scale health and beauty treatments (Beers, 8).

Jamu is a holistic therapy, utilizing the concept of harmony, the balance between a person and their environment. This balance is usually expressed in terms of opposites within the use of the medicine - such as hot and cold - into which the illnesses and medicines can be divided (Beers, 29). When Jamu is formulated, the effect on the specific body part as well as the entire body as a whole is considered. Jamu has three categories of ingredients: the main ingredients, the supporting ingredients, and those that are added to improve the taste.

Practically every Javanese woman, and many men, consumes Jamu on a regular basis. Unlike many Western medicines, Jamu needs to be taken on a regular basis to achieve the desired results. This herbal medicine is taken to treat a particular illness, maintain continuing good health, relieve aches and pains, and/or to address particular malfunctions in the body (Beers, 30).

“Of the 40,000 species of tropical plants in the world, an estimated 30,000 grow in Indonesia” (Beers, 57). The roots, bark, stems, leaves, and fruits/vegetables of plants are all incorporated into the making of Jamu. The most used species in Jamu are from the Zingeberaceae family, or ginger family, including the common ginger root familiar to many Westerners. Each ingredient is known for having certain medicinal properties: nutmeg for example, is known to help with wind, indigestion and stomach problems but it can be toxic in very high doses.

“The greatest problem facing today’s traditional medicine makers is disappearing raw materials” (Beers, 74). Unfortunately, over-exploitation of natural wild-growing resources and the destruction of rainforests are causing some species to become endangered. This also is threatening the well being of plants whose healing benefits have yet to be discovered.

The use of plants for medicinal purposes in Indonesia dates back to prehistoric times, proof being the large collection of Neolithic stone implements, such as mortars, in Jakarta’s National Museum that were most certainly used for healthcare (Beers, 13). Now-a-days it can prove difficult to gain access to surviving records about Jamu; many are in the hands of healers reluctant to let people see them, and ancient manuscripts within places such as Yogyakarta Palace cannot be viewed without permission (Beers, 15).