Traditional herbal medicine dispensing Earnings Outside Java
h090304_01_navJAMU is identical with the ingredients and traditions of Java. However, it does not mean other areas do not have similar ingredients. Kalimantan and Madura, for example, also has its own herbal concoction. Medicinal products both this region and even have penetrated the market in Java and Sumatra. In Kalimantan, Said Hasan Mahdan Gading Sari producing herbal brands. He inherited the habit of making his parents who pursue traditional ingredients since 1954 earlier. Jamu Sari Ivory seal, said Said, made from natural ingredients free from chemicals. There are at least 9 types of herbal concoction Said. There's that he sold in powder and capsule form. Among herbal kind king, queen, sekar betel, pegs the earth, remurat and stiff. Lower-middle market segment. Jamu Sari Gading for men wearing peg earth materials, plants typical of the forest in Borneo. Its function is to increase stamina. While herbal medicine for women contains a blend of leaves barito dignity that exist only in Borneo. Every month Said produces around 600 to 1000 cardboard cartons herbs. A carton comprising 100 boxes of herbs. The price is Rp 6,000, Rp 12,000 per box for the type of powder, and? Rp 8,500 to Rp 30,000 per box for herbal capsules. Besides in Kalimantan, Said also marketed herbal medicine consists to Pekanbaru, Medan, Batam, East Java, Central Java and West Java. As for exports, Said still do so informally through migrant workers or pilgrims. "Demand is still there, and our production capacity is also possible. But the bureaucracy is complicated," says Said. Within a month, on average Said could sell 750 cartons or 7500 boxes of herbs. Assuming the cheapest selling price of Rp 6,000 per box only, Gading Sari turnover reached USD 45 million a month. "Margin below 30% of sales," said Said without mentioning exact figure. Unfortunately, although the more popular herbs in the ground water, instead of pure herbal medicine market down 30% compared to last year. Cause, economic hardship makes people's purchasing power declined. Other triggers, the emergence of herbal products that promise instant results. "They mostly do not know it contained drugs," added Said. According to Said, the sale of herbal medicine may continue to fall if production is not discontinued herbal medicine intervention. To deal with that situation, would enlarge production Said type caplets up to 70% of total production. Manufacturers of traditional herbal medicine other than Bangkalan Madura, is Ganef Sobirin, Golden Umbrella brand owners Siti Fatma. Golden Umbrella inherit Ganef concoction since 1960. His trademark, holding the grip herbal ancestors with the material in the form of grain krono Jiwo, and did not use chemical substances. Ganef produces 11 kinds of herbs for healthy men and women. Within a month he could produce 600-800 bottles of herbal medicine. The price is Rp 40,000 to Rp 80,000 per bottle. Besides in Bangkalan, Ganef winder also marketed to Jakarta, Riau, Kalimantan, and Sulawesi. Within a month he could sell about 500 bottles, with a turnover of USD 20 million-USD 40 million. Ganef admitted pocketing about 30% margin. "Demand for products I still normal, maybe not as severe as that experienced by other herbal medicine manufacturers," said the man was 46 years. In fact, Ganef plans to increase production to 8,000 bottles. "I would add workers and equipment," he said.